Natural Cosmetics

Article published at: Oct 26, 2023
Natural Cosmetics
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Sep 21

The Need for Natural Cosmetics

Natural cosmetics are essentially a creation of the last two decades and appear to be gaining ground even in our country.

The demand for less chemically burdened products is steadily increasing, and the shift of consumers towards natural products is now a reality. According to a study conducted by the International Journal of Chemistry (source:, among a group of individuals, 87% reported using cosmetics, 94% believe that synthetic cosmetics can cause side effects, while only 6% believe that natural cosmetics might cause side effects.

What Are Natural Cosmetics?

There is no internationally recognized method that clearly distinguishes natural cosmetics from others based on objective criteria. Efforts have been made only at the national level in various countries, and there is no specific community directive, although the European Commission has collaborated with Collipa to develop a definition for the most precise concept of what natural cosmetics are, expected to be published in the new Regulation of the European Commission on cosmetics.

However, it is generally accepted that natural cosmetics are products whose ingredients, especially active agents used to provide the desired cosmetic properties, have a natural origin. Natural cosmetics can include ingredients of plant origin (e.g., extracts, essential oils, active plant components, etc.), animal origin, marine origin, or mineral origin, with minimal and safest possible processing.

Based on their composition, they can be classified into two categories:

  • 100% Natural Cosmetics: It is practically impossible to produce a product that is 100% natural, except for a few exceptions like body oils (which may contain essential oils) whose ingredients are 100% of natural origin.

  • Natural-Origin Cosmetics: Almost all natural cosmetics fall into this category. Their active ingredients are natural substances, but they may contain small amounts of synthetic substances. The percentage of natural substances in them, depending on who certifies them, usually ranges from 10-90%, but does not reach 100%.

However, natural ingredients used in cosmetics until 1996 included several of animal origin, such as collagen, elastin, placenta, which accounted for a significant portion of the ingredients of natural cosmetics at that time due to their proven high effectiveness.

After the 'mad cow crisis,' the use of these substances in cosmetics was prohibited by legislation. For this reason, many companies shifted their focus to plant-based substances, and the term 'plant-based cosmetics' appeared on their packaging, even though these products do not contain only plant-based ingredients. Despite the ban, there are still companies that provide products of animal origin, but they are considered 'purer' according to common consensus, even more so than plant-based products, such as bee-derived products (royal jelly, honey, pollen, propolis, wax).

Advantages of Natural Cosmetics

  • In the formulation of natural cosmetics, the principles of green chemistry are employed, combining the use of naturally sourced raw materials with environmentally friendly processes to protect consumers from unwanted effects.

  • Natural cosmetics, due to the many actions that natural ingredients can possess, have broad applications throughout the body, while synthetic cosmetics typically have targeted actions.

  • Natural cosmetics are generally associated with fewer adverse effects compared to synthetic ones.

  • They have a stronger appeal to consumers. It is argued that the human body is more receptive to ingredients of natural origin than to synthetic derivatives.